Millward Brown
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| Millward Brown | |
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| Type | Public |
|---|---|
| Founded | 1973[1] |
| Headquarters | 75 offices in 43 countries[1] |
| Key people | Maurice Millward and Gordon Brown (Founders) |
| Industry | Market Research |
| Revenue | $511 million USD (2003) |
| Employees | c. 3,000 |
| Website | www.millwardbrown.com |
Millward Brown is a market research company,[2] with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. Main tools include Dynamic Tracking, Link (TM) advertising pre-testing, and Brand Dynamics (TM) brand equity system. Millward Brown currently works with 70 of the Businessweek's 100 Best Global Brands.[2]
The company is a member of the Kantar Group, which is a division of the WPP Group.[1]
[edit] External links
[edit] References
- ^ a b c Millward Brown > Fast Facts. Retrieved on 2006-06-08.
- ^ a b Millward Brown > Company Profile. Retrieved on 2006-06-08.
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