Mossant
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
Mossant was a famous brand of hat manufactured in France and well-known in the United States for most of the twentieth century. The company was founded by Charles Mossant in the nineteenth century, and by 1929 more than 2,000 hats a day were being produced. Half of them were directly shipped to the U.S. Hat production ended in 1998.[1] The Mossant factory was in Bourg-de-Péage and it has been renovated as a commercial centre.[2]
The brand is still known worldwide for its advertising posters;[3] its most famous advertisement was the poster by Leonetto Cappiello shown at right.