Muslim Up
From Wikipedia, the free encyclopedia
Muslim Up is a French company founded on a basis of Muslim beliefs, but marketed towards all groups of people. Their message is to create a peaceful Islamic product that will serve to help fight injustice and to spread peace among all of mankind. The company currently produces nine beverages: three flavors of soft drink, six types of juice, and mineral water.
Muslim Up takes very strong political views, considering themselves an alternative to "Zionist products and the U.S.A trademarks." They consider themselves to be a company upheld under different standards than most also as a corporation designed to "help others" rather than achieve profit. They show a strong distaste for United States foreign policy, especially concerning the War in Iraq, decrying them as "Neo-executioners."
Though it shows clear signs of siding with Palestinian activist groups, Muslim Up has pledged only to donate portions of its earnings to recognized humanitarian charities. [1]
This company currently only distributes in Belgium, France, Germany, Italy, Sweden, and the United Kingdom. [2]
