Newspaper Association of America
From Wikipedia, the free encyclopedia
The Newspaper Association of America is a United States trade association that represents the country's largest daily newspapers and provides services including market research, technology education and support, minority hiring and representing publishers in Washington, D.C. as lobbyists.
The group says it represents "nearly 90 percent of the daily newspaper circulation in the United States." Its media guide says it represents 2000 member newspapers in the United States and Canada.
The NAA was created in 1992 when seven existing industry trade groups merged. According to the group's web site, they included the American Newspaper Publishers Association, the Newspaper Advertising Bureau, the Association of Newspaper Classified Advertising Managers, the International Circulation Managers Association, the International Newspapers Advertising and Marketing Executives, the Newspaper Advertising Co-op Network, and the Newspaper Research Council.
The group sponsors annual meetings for a variety of industry special interests, including classified advertising, circulation, research and general advertising, as well as an annual equipment trade show, called NEXPO. The Newspaper National Network LP is an advertising sales partnership of the NAA and 23 major newspaper companies.
The top staff executive is John Sturm, who has run the group since 1995. Previously, he spent four years as the group's chief Washington lobbyist and before that held similar lobbying positions with CBS and NBC. Earlier, he was a staff lawyer with the Federal Communications Commission.
The group is headquartered in Vienna, Virginia.
