Nigel Pickard
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Mr Pickard's spell at the BBC, which began two years ago, presented him with the challenge of coming up with a strong Saturday morning rival to his own ITV creation.
He axed Live And Kicking in March 2001 and replaced it with The Saturday Show - but viewing figures were a disappointment, and earlier this year presenters Dani Behr and Joe Mace were replaced by Simon Grant and Fearne Cotton.
He also orchestrated the launch of the two digital channels CBeebies and CBBC, which went on the air in February 2002.
Nigel Pickard joined ITV in 1998 with responsibility for programme commissions, acquisitions and the schedule of CiTV , developing the CiTV brand on air, as well as the CiTV website and channel.
In 1997 he steered the development and launch of Challenge TV and as Vice President, Production, was responsible for all original production for the bouquet of Flextech channels including TCC, Bravo, Trouble, UK Living and Challenge TV.
As Director of Programmes, and subsequently General Manager, of The Family Channel he was at the forefront of the growth of multi channel TV in the UK.
Married, with three children, he has won numerous UK and international awards for his programmes.