PDQ Chocolate
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PDQ Chocolate was a popular drink mix in the 1960's and 1970's. It was manufactured by Ovaltine. It has been sold as "PDQ Chocolate Flavor Beads" and "PDQ Choco Chips." Also available was "Egg Nog Flavored PDQ" and possibly "Strawberry PDQ." These flavored beads and chips were used to mix with milk or to sprinkle over ice cream.
The jar lids from the PDQ jars and the jars themselves show up on eBay once in a while. PDQ used to put out different series of jar lids, such as "Endangered Species" and "Famous Automobiles." In 1983, a series of "Marvel Super Heroes" stickers came with the PDQ mixes. The Marvel characters in the series were Captain America, The Hulk, Power Man, Silver Surfer, Spider-Man, Thor, Fantastic Four (Invisible Girl and The Thing), and X-Men (Wolverine and Storm). During the 1970's, comic strip advertisements would also appear in the Sunday comics featuring "Petey Q." and his favorite drink: PDQ Chocolate flavored milk.
PDQ drink mixes were becoming hard to find in the late 1980's. Ovaltine discontinued the PDQ products about 1995 or 1996.
The closest thing available now is Benco Instant Choco Drink which is sold in Europe. Benco is manufactured in the Netherlands. It tastes very similar to the PDQ Chocolate drink mixes. The Benco Instant Choco Drink mixes have also been available on eBay for those in the United States who may be interested.
[edit] Notes
- Ovaltine was contacted several years ago and asked if the PDQ drink mixes were still available. The response was they were no longer available and it had not been available since about 1995 or 1996.
- Request PDQ's Return: Go to Ovaltine's US website [Ovaltine USA] to contact them about bringing PDQ drink mixes back.
