Porok
From Wikipedia, the free encyclopedia
Porok is a sport played in certain pockets in India. It involves humans imitating the pose of a fighter cock and butting the opponent out of the circle. So using this to illustrate the power of gaming, MTV came up with Porok to help launch of XBox 360 in India[1].
The whole spot is shot like a documentary, to add to the authenticity of the whole thing.