Post-purchase rationalization

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It is a common phenomenon after people have invested a lot of time, money, or effort in something to convince themselves that it must have been worth it. Many decisions are made emotionally, and so are often rationalized retrospectively in an attempt to justify the choice.

[edit] See also

• List of cognitive biases

[edit] External Links

decision-making-confidence.com

This psychology-related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "http://en.wikipedia.org../../../p/o/s/Post-purchase_rationalization.html"

Categories: Cognitive biases | Psychology stubs

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