Talk:Profit impact of marketing strategy
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Good work on this article. Just one comment: It is usually called "Profit impact of marketing strategy". They were originally assessing the impact of strategy on profitability, not the reverse. mydogategodshat 15:54, 28 Oct 2004 (UTC)
- I will change the "on" to "of" and add one or two more details. mydogategodshat 18:05, 2 Nov 2004 (UTC)
Hello Mydogategodshat. You've turned my original entry into something really useful, thanks. I always thought "on" was the wrong preposition ... but Dibb, Simkin, Pride and Ferrell give it that name. MattRevell
- Thanks Im happy to. Strategy has been a prime interest of mine for a long time. mydogategodshat 21:31, 15 Dec 2004 (UTC)
- I think the reason some recent authors have changed the name to "on marketing strategy" is the problem of proving causation. The original researchers developed correlations between variables and then made the not unreasonable assumption that it was the strategic variables that caused profitability rather than the other way around. However, as mentioned in the article, some recent researchers question this assumption. mydogategodshat 19:06, 19 Dec 2004 (UTC)
One small addition from my side: It is called "Profit Impact of Market Strategy" not "Marketing Strategy". Marketing obviously influences on the business performance and is captured in the study, the PIMS study however captures the whole market position of a company (internal as well as external, as described above) and has therefore a much bigger scale. Also interesting to know is that the Database is still being updated and used. This is done by PIMS associates in London. MAJ, London, Sep 2005
