Ralph (magazine)
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| Ralph | |
 Covergirl Australian actress and singer Natalie Imbruglia |
|
|---|---|
| Publisher: | Australian Consolidated Press |
| Total Circulation (12) |
108 000 |
| Language | Australian English |
| Editor | Michael Pickering |
| Year founded | August 1997 |
| Country | Australia |
Ralph is a monthly Australian magazine published by ACP Publishing, a division of Publishing and Broadcasting Limited. It was first published in August 1997.
Ralph is known as a lad's mag, in the vein of other magazines such as Maxim and Loaded. Like its rival FHM, it publishes photos of scantily-clad models and female celebrities, without revealing their genitals or breasts. This allows for the magazine to be sold in the lifestyle sections of newsagencies, and in other retailers such as department stores and supermarkets.
Ralph features photo shoots of Australian celebrities as well as international stars. Often the international photos are brought in from magazines such as Maxim. The magazine is often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with Cosmopolitan, and as a sponsor of home viewer competitions during the Nine Network's rugby league coverage.
It contains the same kinds of articles published in similar titles, and runs its own poll to find the "world's sexiest woman". The results are published in an attachment to the regular magazine each year. Unlike FHM, it features 200 women instead of FHM's 100, but Ralph's polling only takes in Australia and New Zealand (where a separate edition is produced), whereas FHM's poll is worldwide.
Ralph and FHM are locked in a battle to be the number one men's magazine in Australia. As of March 2006, Ralph circulated 108,000 copies slightly behind FHM's 111,000 (Source: AdViews)
