Scott Fedewa
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Scott Fedewa is an entertainment producer, consultant, and author active in the interactive music, television, radio, and online community industries since 1994. He is currently Executive Vice President & Executive Producerof LiveNation.com and Live Nation’s Interactive Products Group. He is also the author of "Challenges of the On-line Age", the first scholary legal article published predicting the impact of the Internet on the entertainment industry, and of Internet Riches", a guide to e-business entrepreneurship published by The American Management Association.
[edit] Biography
Fedewa's 1994 American Bar Association article “Challenges of the On-line Age: Implications of the Internet for the Entertainment Business” was the first published legal scholarly article predicting the impact of the Internet on the copyright-protected entertainment business. Written while he was a student at Stanford Law School, the article was the first published scholarly legal dissection of how copyright law would affect record labels, retailers, music publishers, and the radio business.
After working as a record label exec, Fedewa founded Musicosm.com in 1996 with backing from Intel Capital, Phoenix Venture Partners, and Creative Artists Agency. The site was an early pioneer in interactive television and online community-building. The web site combined script-based, episodic entertainment with a virtual environment that used the story’s characters as the narrative metaphor for web site navigation.
Musicosm was one of the first to build a web site community and merchandising environment around a fictional narrative and characters. The community was organized by music genre, each represented by one of the characters who worked at the fictional Musicosm Records. Mirroring its online virtual world and foreshadowing much of the broadband entertainment and user-submitted content approaches of Web 2.0, the company also operated one of the first MP3 record labels based on user-generated content. Employees and interns of Musicosm.com included team members who went on to found other pioneering e-commerce and interactive media companies including Gigabeat.com (sold to Google), MobileUnderground.com, and Pheedo, among others.
Fedewa also worked to expand e-commerce and online media companies including WeddingChannel.com, FasTV.com, FirstLook.com, and USsearch.com (sold to First Advantage), as well as many early stage e-business and entertainment start-ups.
Bill O'Reilly of Fox News engaged Fedewa to plan and produce BillOReilly.com, one of the first and most successful online community properties for a television/radio broadcaster. This site was notable for its use of the monthly subscription business model and for its breadth of logo-branded merchandise. Fedewa also produced personality-driven online community and e-commerce web sites for Larry King of CNN and Glenn Beck of Premiere Radio/CNN, as well as Trollz.com for DIC Entertainment’s globally syndicated Trollz children’s television program.
Fedewa’s first book “Internet Riches: The Simple Money-making Secrets of Online Millionaires” (ISBN 978-0-8144-7356-6) was a popular guide to starting an online business for non-technical entrepreneurs. Written as “Scott Fox” (to help online shoppers find it more easily using search engines), the book included interviews with the founders of many innovative online businesses including SitterCity.com, LiveDeal.com, FARK.com, ArtFairCalendar.com, SweaterBabe.com, and CafePress.com. It was published by The American Management Association (AMACOM) in 2006.
A former investment banker J.P. Morgan & Company, Bankers Trust of New York) and intellectual property attorney Stanford Law School, Fedewa is also known for speaking regularly at interactive media events worldwide such as Digital Hollywood, Digital Music Forum, MIPCOM, Internet World, The Future of Television Forum, The McGraw-Hill Media Summit, The Learning Annex, and universities such as University of Southern California, New York University, UCLA, etc.
