Sell-through
From Wikipedia, the free encyclopedia
In publishing, Sell-through refers to a percentage of units shipped which are actually sold. In the case of books, the rest is returned to the publisher. Other items, such as software, are usually discounted.
Sell-through is always expressed as a percentage. Net sales essentially refers to the same thing, in absolute numbers.
Sell through refers to sales made directly (Direct sales). Sell in, on the other hand, refers to sales made through a channel.
[edit] Home video sell-through
In the home video industry, sell-through refers to units which are sold directly to consumers, rather than to stores that rent them out. Sell-through priced videocassettes were generally under $30 in the United States, as contrasted with full-priced titles, generally priced at over $80 retail. With the coming of movies on DVD, sell-through pricing became the norm for DVDs in the United States.
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