Shelby Storck

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Shelby William Storck (October 3, 1916 - April 5, 1969) was an American newscaster, actor, writer, journalist, public relations specialist, and motion picture and television producer-director.

The descendant of General Joseph O. Shelby, Shelby Storck was born in Kansas City, Missouri and was graduated from the University of Kansas City, now the University of Missouri-Kansas City, in 1937. Storck worked as a newscaster for the Kansas City Star and its affliated radio station WDAF from 1939 until he joined the Navy in 1942. A Navy pilot, he rose to the rank of lieutenant before being discharged in 1945. Two of his years of service had been in the Mediterranean theater, where he saw action during World War II. On returning to Kansas City, Storck rejoined WDAF and again became a newscaster but soon moved on to become a member of the staff of T. R. Finn & Associates, a Kansas City company, as its publicity director. He was assistant director of education and organization for the Consumers Cooperative Association from 1947 to 1949 and was assistant manager of the North Kansas City Development Company in 1949 and 1950. Storck's first wife, the former Barbara Marsh, died of bulbar polio in 1950. He later established a Barbara Storck Memorial award for poetry at the University of Kansas City in her memory. Shelby Storck continued in radio and television work through the 1950s, working between Kansas City and St. Louis, making documentary films which he often narrated as well as produced. In 1954 he became general manager of KETC in St. Louis, an educational television station. From 1955 to 1966 Storck was associated with Charles Guggenheim of St. Louis as a director and narrator of documentary and commercial movies produced by Guggenheim. Among the fims Storck made while associated with Guggenheim were several award-winning documentaries on St. Louis history. Storck remarried, to longtime friend Jacqueline Field, in 1956. In 1960 the Storcks moved from Kansas City to St. Louis. In 1966, when Charles Guggenheim transferred his operations to Washington, D.C., Storck formed his own production company in St. Louis, Shelby Storck & Associates, Inc., and began producing documentaries and commercials. He was best known for making half-hour campaign biographies for politicians, mostly under the direction of media consultant Joe Napolitan, including successful films for Milton Shapp, Winthrop Rockefeller, and Mike Gravel. In 1968 Storck wrote, produced, and directed a half-hour promotional documentary on Hubert Humphrey called What Manner of Man, which was hugely instrumental in Humphrey's sudden surge in the polls towards the end of his unsuccessful race against Richard Nixon for President of the United States.

Shelby Storck had been diagnosed with heart disease and was under a doctor's care for several months. He died in his sleep, apparently after a heart attack, at home in St. Louis in April of 1969. His wife, Jackie, was on the way by air to Formosa in Taiwan to visit a sister when he died, and funeral arrangements had to be postponed for several days until she could return to St. Louis.

There currently exists a Shelby Storck Award for Excellence in Undergraduate Teaching at the University of Missouri-Kansas City. The annual Storck Awards for Notable Achievement in the Political Advertising Arts were established by the Washington Post in 1980. Today, Shelby Storck is primarily known for the political films he produced in the 1960s, as well as for his role as a hard-nosed, wise-to-the-world police detective in the 1958 Kansas City-produced feature-length film The Cool and the Crazy (where his wife Jackie also makes a cameo appearance).

Shelby Storck had three children: Shelby Randall Storck (1943-1987), who followed in his father's journalistic footsteps and became a photographer; Phillip Alan Storck (b. 1944); and Gael Winslow Storck (b. 1950). He also had a stepdaughter, Kathy Field (b. 1948) from his second marriage.

[edit] Sources

• "His Voice to the Navy," The Kansas City Star, January 3, 1942.
• "Wed to Shelby Storck," The Kansas City Times, July 21, 1956.
• Fleming, Thomas J., "Selling the Product Named Hubert Humphrey," The New York Times Magazine, October 13, 1968.
• "Shelby W. Storck Dies; Made Documentary Movies," St. Louis Post-Dispatch, April 6, 1969.
• "Shelby Storck Dies," The Kansas City Star, April 6, 1969.
• "Shelby W. Storck Dies; TV. Movie Producer," St. Louis Globe Democrat, April 7, 1969.
• "Shelby Storck Rites," The Kansas City Times, April 9, 1969.
• Lemann, Nicholas, "The Storcks," The Washington Post Magazine, December 7, 1980.