Simplicis
From Wikipedia, the free encyclopedia
The Simplicis Marketing Dashboard is a marketing software platform from Valtira designed to empower a company to send a consistent message across multiple channels and measure the results. The Marketing Dashboard is built upon a web content management platform, Simplicis CMS, and has a suite of marketing-oriented add-on components.
The Simplicis Marketing Dashboard includes the following features:
- Web content management with multi-lingual support
- Campaign management
- Identity management
- Blogging and discussion forums
- Sales portals
- Online Surveys
- eCommerce
- Lead management and campaign integration
- Email marketing
- Ads, cross-sells, and upsells
- Support for common web standards: CSS, XHTML, JSP, XML
The core of the Marketing Dashboard is a web content management system integrated with a campaign management system. The result of this integration is the ability to tailor web site messaging to match the messages in marketing campaigns.
[edit] Technology
Simplicis is built on the Java EE platform and runs on any Java EE application server. Because it does not require Enterprise JavaBeans, it will also run on Tomcat. It requires a JDBC-supported, SQL-92 database for content storage.
It relies heavily on open web standards and requires knowledge of JSP, HTML, CSS, and XML.
