Sony Ericsson
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| Sony Ericsson Mobile Communications AB | |
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| Type | Private |
|---|---|
| Founded | 2001 |
| Headquarters | Incorporated in Sweden, Head Office in London |
| Key people | Miles Flint (President), Anders Runevad (EVP) |
| Industry | Communications |
| Products | Mobile phones |
| Revenue | € 10,959 million (2006) |
| Net income | € 997 million (2006) |
| Employees | > 7,500 |
| Parent | Sony Corporation (50%) Ericsson AB (50%) |
| Website | www.sonyericsson.com |
Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have stopped making their own mobile phones. The reason for this merger is to combine Sony's consumer electronics expertise with Ericsson's technological leadership (see Ericsson Mobile Platforms) in the communications sector.
The company's global management is based in Hammersmith, London. It also has research & development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, India and the United Kingdom. Sony Ericsson has approximately 8,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Anders Runevad.
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[edit] History
Ericsson, which had been on the forefront of cellular phone innovation for decades,[citation needed] decided to divest its mobile phone business in 2001 following huge losses. Ericsson had decided to source chips for its phones from a single source, a Philips facility in New Mexico. In March 2000 a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (the other major customer of the facility) that production would be delayed by less than a week. Nokia began buying available chips from alternate sources and when it became clear that production at the Philips factory would be compromised for months, Ericsson was faced with a serious shortage. This compromised Ericsson's ability to compete by preventing the launch of new handsets and production of current models. [1]
[edit] Products and services
Sony its first joint products in March 2002 and now has a full product portfolio covering all target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005. The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. Sony Ericsson's influence from Sony increased when the CyberShot-branded line of phones was introduced starting in 2006.
Officials from Sony Ericsson stated that the company will produce low-cost cost colour screen and playing handsets for people of India with lower income. The phones will include a colour screen and music playing handsets. Sony Ericsson will make phones in India through its manufacturing agreements it has with Flextronics and Foxconn. The company's representatives said that by 2009 they hope Indian mobile phone market to increase 10 million units. [2]
[edit] Phone series description
- D series - Low-mid range mobile phones. T-Mobile network operator exclusive. ("Deutsche Telekom") (D750)
- F series - Low-mid range mobile phones. Vodafone and Vodafone partner network operator exclusive. (F500)
- J series - Low end candybar mobile phones. Do not feature cameras. ("Junior") (J100-J300)
- K series - Low to high end candybar mobile phones. Feature cameras with dual front design. High-end model are branded under the CyberShot name. ("Kamera" Swedish) (K200-K810)
- M series - Mid range Symbian OS smartphones. ("Messaging") (M600)
- P series - High end Symbian OS smartphones. ("PDA") (P800-P990)
- S series - High-mid end swivel mobile phones. ("Swivel") (S700/S710)
- T series - Low to high end candybar type mobile phones and a carryover from the former Ericsson line of mobile phones. Later branched off into the K series and the J series. (T68-T630)
- V series - Mid to high end mobile phones. Vodafone and Vodafone partner network operator exclusive. ("Vodafone") (V600-V800)
- W series - Low to high end mobile phones branded under the Walkman name. ("Walkman") (W200-W950)
- Z series - Low to high end clamshell mobile phones. ("Ze Bobber" Swedish)(Z200-Z1010)
[edit] Financial information
Sony Ericsson posted its first profit in the second half of 2003, buoyed in part by sales of its new line of and 42.3 million phones in 2004. In 2005, Sony Ericsson sold more than 50 million units.[3] In 2006, Sony Ericsson's handset sales increased to more than 74.8 million units.[4]
According to the Swedish Magazine M3's issue 7/2006 Sony Ericsson is the best-selling phone brand in the North countries, followed by Nokia.
According to the IT Gartner, in the third quarter of 2006, Sony Ericsson was the fourth largest mobile phone manufacturer in the world after Nokia, Motorola and Samsung. It held an 8% global market share.
[edit] M-BUZZ
On September 20, 2006, Sony Ericsson announced a partnership with Sony/ATV to form a new promotional venue for breaking new and developing artists called M-BUZZ. [5]
[edit] Trivia
There is a Japanese ad, in which the French house duo Daft Punk are shown holding one of the company's phones
[edit] See also
[edit] References
- ^ "When the chain breaks" (June 17, 2006). The Economist: A survey of logistics, p. 18.
- ^ Sony Ericsson to expand in India due to cheap cell phones
- ^ Sony Ericsson reports record shipments, sales and profits
- ^ http://www.sonyericsson.com/spg.jsp?cc=global&lc=en&ver=4001&template=pc3_1_1&zone=pc&lm=pc3&prid=7012
- ^ Sony Ericsson Mobile Communications (2006-09-19). Sony Ericsson joins forces with Sony ATV Music Publishing to showcase new music talent. Press release. Retrieved on 2006-09-21.
[edit] External links
[edit] Official sites
[edit] Articles and media
[edit] Developers
[edit] Resource
- Fun & downloads - Sony Ericssons' downloads and mobile add-on's website
- Unofficial Club Sony Ericsson, independent Sony Ericsson fan community and source of news and information.
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| D series | D750 |
| F series | F500 |
| J series | J100 • J110 • J120 • J200 • J210 • J220 • J230 • J300 |
| K series | K200 • K220 • K300 • K310 • K320 • K500 • K510 • K550 • K600i • K608i • K610 • K700 • K750 • K790/K800 • K810 |
| M series | M600 |
| P series | P800 • P900 • P910 • P990 |
| R series | R290 • R310s • R380 |
| S series | S600 • S700 • S710a |
| T series | T66 • T68i •T100 • T200 • T230 • T290 • T300 • T310 • T600 • T608 • T610 • T630/T637 |
| V series | V600i • V630 • V800 |
| W series | W200 • W300 • W580 • W550/W600 • W610 • W660 • W700 • W710 • W800 • W810 • W850i • W880 • W900 • W950 |
| Z series | Z200 • Z300 • Z310 • Z500a • Z520 • Z525 • Z530 • Z550 • Z600 • Z610 • Z710 • Z750 • Z800 • Z1010 |
Products
Technologies and brands: Walkman • CD • Betacam • Video8/Hi8/Digital8 • DAT • MiniDisc • MiniDV • PlayStation • DVD • Memory Stick • Cyber-shot • VAIO • PSP • BRAVIA • LocationFree • Walkman Phones • XDCAM • Blu-ray • α • mylo
Historical products: TR-55 • Trinitron • U-matic • Betamax • NEWS • Mavica • WEGA • Sony CLIÉ • AIBO • Qualia
Operating segments
Sony Corp. (Sony Electronics in the US) • Sony Pictures • Sony Computer Entertainment • Sony BMG Music • Sony Financial Holdings
Other
Acquisitions: Columbia Records • Columbia Pictures • Metro-Goldwyn-Mayer (20%) • Aiwa
Joint Ventures: Sony Ericsson • Sony BMG Music • Sony/ATV • S-LCD • STLCD • Sony NEC Optiarc • FeliCa Networks
Key personnel: Ibuka • Morita • Stringer • Kutaragi • Hirai • Harrison • Lynton • Pascal • Ohga • Idei
Categories: Articles with unsourced statements since February 2007 | All articles with unsourced statements | Consumer electronics brands | Companies of Japan | Companies of Sweden | Companies of the United Kingdom | 2001 establishments | Joint ventures | Sony Ericsson | Companies based in London | Mobile phone makers companies | International joint-venture companies
