Striding Man Society
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The Striding Man Society is a relationship management program (RMP) for Johnnie Walker brand whisky. The purpose of this RMP is to cultivate a qualified group of consumers and brand loyalists. Johnnie Walker offers members special offers and opportunites not available to the general public, including:
- Information about the product such as its distilleries and tasting notes
- Premiums and special offers tied to the brand
- Brand-customized software
- Customer-personalized bottle labels
- Invitations to special events and tastings
The name refers to the Striding Man, the trademark character of the Johnnie Walker brand. Membership in the Striding Man Society is open persons of legal drinking age within their respective countries.
