Super Lovers
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Super Lovers is a Japanese street fashion label founded by designer and president of Super Lovers, Yasuharu Tanaka. The fashion designs mainly consist of the slogan "Super Lovers" and "Lover's Rock", an idea sparked when Tanaka noticed how the word "love" was often used in rave party titles. Tanaka decided to promote this bold message across t-shirts. The fashion is geared towards young people who enjoy music and street fashion, prominently for those who attend rave parties and clubs. The style is quoted by Tanaka as "genderless", "ageless", and "without boundaries", hence its popularity among young Japanese people, both male and female.
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