TOMA

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T.O.M.A. is an acronym for "Top Of Mind Awareness".

TOMA is a way to measure how well brands rank in the minds of consumers.

Top of Mind Awareness has a big correlation with the market share of a product.

Some businesses do a great job of building name awareness, and those companies tend to have a high TOMA score. However, if a business has done a poor job, or are in some cases complacent about their marketing efforts, they usually show up poorly.

This page has been transwikied to Wiktionary.

Because this article has content useful to Wikipedia's sister project Wiktionary, it has been copied to there, and its dictionary counterpart can be found at either Wiktionary:Transwiki:TOMA or Wiktionary:TOMA. It should no longer appear in Category:Copy to Wiktionary and should not be re-added there.
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TOMA

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