Tourism Australia
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Tourism Australia is a statutory authority of the Government of Australia, with responsibility for tourism marketing within Australia and internationally, as well as research and forecasting of domestic and global tourism trends.
The organisation was formed on 1 July 2004, under the Tourism Australia Act 2004, and merging four previous organisations: the Australian Tourism Commission, See Australia, the Bureau of Tourism Research and the Tourism Forecasting Council.
The organisation caused controversy in 2006 when its advertising campaign "So where the bloody hell are you?" gained media attention following a ban in the UK.
Tourism Research Australia is a business unit of Tourism Australia which manages the market research through Melbourne based NWC Research. Tourism Research Australia collects research and intelligence across domestic and international markets, the tourism industry and undertakes respected, reliable research and analysis.
Tourism Research Australia manages tourism surveys that cover the inbound, domestic and outbound markets. Key information collected from travellers includes expenditure, places visited, activities, accommodation, transportation and demographics.
Using advanced modelling techniques, Tourism Research Australia develops forecasts of tourism activity twice a year. Tourism Research Australia models regional expenditure and employment and estimates the economic impact and contribution of tourism at the national and regional level.
[edit] External links
- Australia.com (official website)
- Tourism Australia (another official website)
- Tourism Research Australia(official website of Tourism Research Australia)
- Tourism Australia e-mail marketing case study
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