Tuangou
From Wikipedia, the free encyclopedia
Tuangou, (Simplified Chinese: 团购; Traditional Chinese: 團購; loosely translated as team buying or group buying) is a recently developed shopping strategy originating in the People's Republic of China.
Several people - sometimes friends, but possibly strangers connected over the internet - agree to approach a vendor of a specific product in order to haggle with the proprietor as a group in order to get discounts. The entire group agrees to purchase the same item. The shoppers benefit by paying less, and the business benefits by selling multiple items at once.
The popularity of the strategy in China is attributed to the Chinese tradition of bargaining for the purchase of goods of all types, combined with a distrust of the quality of goods from unknown sellers which can be ameliorated by the familiarity of one member of the group with a particular seller.
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