Underwriting spot
From Wikipedia, the free encyclopedia
An Underwriting Spot is an announcement made on Public Broadcasting outlets, especially in the United States, in exchange for funding. These spots usually mention the name of the sponsor, and can resemble traditional advertising in commercial broadcasting, but there are usually legal restrictions, such as a prohibition of making product claims, announcing prices, or providing an incentive to buy a product or service. Donors who contribute funding can include corporations, small businesses, philanthropic organizations, charitable trusts, and individuals.
Critics argue that these spots are a corrupting influence, and introduce the same commercial biases into Public Broadcasting as exist the corporate media.
