WOMC
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| WOMC | |
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| City of license | Detroit, Michigan |
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| Broadcast area | [1] |
| Slogan | Motor City's 104.3 WOMC |
| First air date | March 5, 1948 |
| Frequency | 104.3 MHz |
| Format | 60's-70's Oldies |
| Power | 190,000 watts |
| Class | B |
| Callsign meaning | Wayne, Oakland, & Macomb Counties |
| Former callsigns | WEXL-FM (1948-?) |
| Owner | CBS Radio |
| Website | http://www.womc.com/ |
WOMC is an FM radio station broadcasting on 104.3 in the Detroit, MI, USA area, and licensed to the Detroit suburb of Ferndale, Michigan. It plays music of the 1960s and 1970s and goes by the name "The Motor City's 104.3," recently rebranding from "Oldies 104.3." The station is home to Detroit radio legend Dick Purtan, who has hosted WOMC's morning show since 1996 and has signed a new five-year contract to keep him on the airwaves until 2011. Tom Ryan hosts afternoon drive. While the station is sometimes criticized by oldies aficionados for its tight playlist and its reluctance to play music older than 1965 (which is, to be fair, typical of many FM oldies stations), it is usually a top ten-rated station in Detroit and on at least one occasion has made it to #1 overall.
The station began operations in 1948 as WEXL-FM. The calls changed to WOMC ("Wayne, Oakland and Macomb Counties") a few years later. WOMC was for many years one of the most listened-to of Detroit's "beautiful music" FM stations, eventually evolving into Adult Contemporary by the 1980s. WOMC adopted its current oldies format in 1989 and, despite the fact that Detroit had several other oldies stations at the time (including WKSG-FM 102.7, CKLW-FM 93.9, and WHND-AM 560), eventually came to dominate as the most popular choice for oldies in the market.
WOMC's transmitter and studios are located on Woodward Heights (9 1/2 Mile Rd). near Interstate 75 in Ferndale, Michigan. WOMC broadcasts with an effective radiated power of 190,000 watts from an antenna 361 feet in height.
WOMC is also licensed for HD Radio operations and features "The History of Rock and Roll" on its secondary channel.
Air talent lineup (March 2006):
- Morning Drive: Dick Purtan and Purtan's People
- Middays: Dana Masucci
- Afternoon Drive: Tom Ryan
- Evenings: Beau Derek
- Overnights: Don Phillips (who also hosts a popular all-request show on Saturday nights)
- Other personalities: Ron T., Rick Hunter, Scott Moore, Joe Johnson (The Beatle Brunch)
In May 2006, it was announced that WOMC would be a co-flagship station for broadcasts of University of Michigan football, the other station being CKLW across the river, in Windsor.
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