Wordmark (graphic identity)
From Wikipedia, the free encyclopedia
A wordmark, subset of the term logotype, is a standardized graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A wordmark is usually a distinct text-only typographic treatment as can be found in the graphic identities of Accenture, the Government of Canada, FedEx, Kellogg's, Microsoft, Sears, and Yahoo!. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.
In the EU and U.S. a wordmark may be registered, making it protected intellectual property.
This application of the word should not be confused with the computer hardware term wordmark.
[edit] Bibliography
- McWade, John. Before and After Graphics for Business. Peachpit Press: 2005. ISBN 978-0321334152.
- White, Alexander W. The Elements of Graphic Design: Space, Unity, Page Architecture, and Type. Allworth: 2002. ISBN 978-1581152500.
- Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley: 2006. ISBN 978-0471746843.
