WRQQ
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| WRQQ | |
 |
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| City of license | Goodlettsville, Tennessee |
|---|---|
| Broadcast area | Nashville, Tennessee |
| Branding | Classic Hits 97.1 |
| Slogan | Nashville's Classic Hits Station |
| First air date | November 24, 1999 |
| Frequency | 97.1 (MHz) |
| Format | Classic Hits |
| Power | 43,400 watts |
| Class | C2 |
| Callsign meaning | No specific meaning |
| Owner | Cumulus Media |
| Website | www.classichits971.com |
WRQQ is a radio station broadcasting on the FM band at 97.1 MHz licensed to the city of Goodlettsville, Tennessee, but serving the Nashville market as a whole. It is currently branded as Classic Hits 97.1, broadcasting a classic hits format. It is owned by Cumulus Media and operates out of studios on Nashville's world-famous "Music Row". Its transmitter is located just north of downtown Nashville. It is Nashville's most recent (and likely final) full-power FM station to take the air.
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[edit] Ownership
The license was originally granted to the privately-owned Dickey Brothers Broadcasting and WRQQ became a sister station to WNPL (106.7 FM) and WQQK (92.1 FM).
In 2002, Dickey Brothers Broadcasting sold the three-station Nashville cluster to Cumulus, a publicly-traded company in which the Dickey family is also heavily involved. In 2003, the station moved to a new state-of-the-art studio and welcomed WSM-FM and WWTN as sister stations after Cumulus purchased them from Gaylord Entertainment Company.
[edit] History
[edit] Stunting
Once the station's transmitter was up and running, WRQQ, preparing for its official launch, began stunting with jukebox sound effects and clips from songs from all genres of music with the promise that "an all-new radio station is coming to 97.1 FM". This stunt was broadcast for a few days in early 2000.
[edit] Star 97
WRQQ officially signed on the air in early 2000 (its license was granted on November 24, 1999) as Star 97, a station broadcasting Hot Adult Contemporary music. In 2002, the station shifted to an all-1980s music format but kept its "Star 97" name. The station would eventually migrate back to Hot AC in 2003, again keeping the "Star 97" brand.
Though the name stayed the same through the various changes, the station used four different taglines/slogans:
- A Better Variety of Music!
- The Best of the 80s, 90s, and Today!
- The Best 80s and More!
- Real Music Variety!
[edit] Oldies 97.1
5/13/05 - 8/31/06
On May 13, 2005, the station made a drastic change by flipping its format to oldies. The day before, 96.3 WMAK (now WCJK), which had broadcast the oldies format in Nashville for over a decade, suddenly changed formats to "Jack FM". Sensing a void, Cumulus management reacted by changing the underperforming Star 97 to the newly-abandoned oldies format.
The new format, put together literally overnight, mimicked the template that WMAK had set forth. The logo and jingle package were nearly identical to the ones WMAK used, the same slogan ("Good Times & Great Oldies") was incorporated, and the major components of WMAK's airstaff, including Nashville radio legends Coyote McCloud and Cathy Martindale, were hired.
[edit] 97.1 WRQQ
On September 1, 2006, WRQQ transitioned its format from oldies to classic hits and abandoned the "Oldies" moniker as well. The station was reimaged, and for the first time (aside from legal identifications) used the call letters in its on-air imaging. The station became known as "97.1 WRQQ, Rock N' Roll Hits of the 60's and 70's". While the staff initially remained intact, Coyote and Cathy were released in November, and the station replaced them with The Bob & Tom Show during morning drive in December. In doing so, Cumulus secured the rights to Bob & Tom from WBUZ ("102.9 The Buzz"), which had been the duo's Nashville affiliate since 1997. Midday air personality Bobby Knight was also released as part of the shift. As the station matured, its music selection became more and more male-oriented, and the station began to compete more directly with WNRQ ("105.9 The Rock"), after being initially positioned to compete with WCJK ("96.3 Jack-FM").
[edit] Classic Hits 97.1
As its music selection was further focused, the station shifted its branding in February 2007 to "Classic Hits 97.1", all but abandoning the call letters in its on-air imaging. Its logo style was left the same, but the wordmarks were altered to reflect the change.
[edit] See also
[edit] External links
| Nashville FM radio stations (Arbitron #44) By frequency: 88.1 | 88.3 | 88.5 | 88.7/94.5/99.3 | 89.1 | 89.5 | 90.3 | 90.7 | 91.1 | 91.7 | 92.1 | 92.9 | 93.7 | 94.1 | 95.5 | 96.3 | 97.1 | 97.9 | 98.9 | 98.9 | 99.7 | 100.1 | 101.1 | 102.5/102.1 | 102.9 | 103.3 | 104.5 | 104.9 | 105.1 | 105.9 | 106.7 | 107.5 | 107.9 By callsign: W214BQ | WANT | WAYM/W233AF/W257AR | WBOZ | WBUZ | WCJK | WCVQ | WFCM | WFFI | WFFH | WFSK | WGFX | WJXA | WKDF | WMOT | WMTS | WNAZ | WNFN | WNRQ | WPLN | WQQK | WRQQ | WRFN | WRLT | WRVU | WRVW | WSIX | WSM | WUBT | WVCP | WVNS/W271AB | WVRY | WWTN Chattanooga (AM) (FM) | Clarksville | Cookeville | Knoxville (AM) (FM) | Memphis (AM) (FM) | Nashville (AM) (FM) | Jackson/Union City/Paris/Northwest Tennessee | Tri-Cities |
