Zagorka
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The Zagorka brand (Bulgarian: Загорка), produced by a brewery of the same name, is one of the most popular brands of lager in Bulgaria. Named after the city of Stara Zagora, Zagorka is a full bodied mildly hopped Pilsener with 10% alcohol by volume. In 2005, a 1.5-liter plastic bottle of Zagorka could be purchased for about €1 throughout much of Sofia.
In the mid-1990s, Zagorka Brewery became a fully-owned subsidiary of Dutch brewing giant Heineken. The Zagorka Brewery also produces the Ariana, Stolichno, Heineken, Amstel and Murphy's brands.
Zagorka's main competitor for sales on the local market is InBev-owned Kamenitza.
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