GamePC Consortium
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The GamePC Consortium was founded by ATI's Ken Nicholson and Diamond Multimedia's Glenn Coffman. In the mid-90's the two competitors agreed that the PC game graphics industry was limited by a lack of standards. Games for PCs were written for DOS operating systems and often required boot disks. Rarely did the games exploit the power of Windows graphics accelerators.
Based on the notion of "a rising tide lifts all boats" the two companies established the GamePC Consortium as a way for PC hardware manufacturers and PC game developers to band together to establish standards that would enable PC's to compete with console game systems such as the Sega Genesis.
