George Batten

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George Batten (1854-1918) was a New Jersey native, the former Ayer employee opened George Batten Newspaper Advertising Agency on Park Row in New York in 1891. Fiercely religious and humorless, he endeavored to make his ads 100% accurate. His values and personal dignity are credited with adding respectability to the ad profession. His $8 million-billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO) in 1928, after both agencies had moved into the new office building at 383 Madison Ave., to create BBDO -- and Madison Avenue.

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Categories: Articles lacking sources from December 2006 | All articles lacking sources | Wikipedia articles needing style editing | United States business biography stubs | 1854 births | 1918 deaths | American businesspeople | People from New Jersey

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