Gloria Jean's
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"Escape the Daily Grind"
Gloria Jean’s Coffees is one of the world's largest chains of specialty coffee retailers and is also one of the fastest growing franchise organisations in Australia.
Originally opening in the USA, Gloria Jean’s Coffees opened its first coffee house in Australia in 1996.
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[edit] Corporate overview
Gloria Jean's Coffees restaurants are found in 25 countries and territories around the world. They have over 635 coffee houses and serve nearly 8.5 million customers each day.
The Gloria Jean's Coffees business model is similar to most fast-food chains in that they have to pay franchise fees and supplies. Each Gloria Jean’s Coffees store is independently owned and operated by a local franchisee. In 2005 Gloria Jean’s Coffees was awarded 2005 Australian Franchisor of the Year (Franchise Council of Australia).
The core product and sales mix vary greatly between the US market and others. In America, the franchise sells a variety of flavoured coffee beans and products, whereas in Australia, Gloria Jean’s Coffees are renown for their hand crafted signature hot and cold coffee drinks, traditional espresso drinks, a range of single origins, blends and whole bean coffees and specialty teas, and also pastries and coffee accessories.
[edit] History
Gloria Jean's Coffees’ Australia founders' (Nabi Saleh and Peter Irvine) acquired Gloria Jean’s Coffees international master franchise brand and roasting rights for all countries in January 2005. The company which oversees Gloria Jean’s Coffees in the United States is Diedrich Coffee, and the Australian equivalent of this company is Jireh International Pty Ltd.
[edit] Advertising campaigns
In 2006, Gloria Jean's Coffees in the United States released a huge billboard, TV, and radio advertisement campaign, which targeted the younger 18-25 audience.
Gloria Jean's Coffees US is well known for its sponsorship in American sports. It has formula windsurfing number one Allison Shreeve as its spokesperson for Gloria Jean's Coffees in the US.
[edit] Community relations
Gloria Jean’s Coffees Australia has a significant partnership with Mercy Ministries.
Nabi Saleh and Peter Irvine are also prominent, active members of the Hillsong Church.
Nabi Saleh is the Chairman of Gloria Jean's Coffees Australia and New Zealand. He also sits on the board of directors for several large, non-profit organisations[1].
Gloria Jean’s Coffees is Mercy Ministries’ major corporate sponsor. "Gloria Jean’s Coffees chose to support Mercy Ministries because there is a need in Australia for a dedicated charity that helps women with these difficult issues," said Peter Irvine, Co-Founder of Gloria Jean's Coffees"[2]
[edit] See also
- Gloria Jean's restaurants
- Diedrich Coffee
