Guapo wear
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| Guapo Wear | |
| Type | Men's Clothing |
|---|---|
| Founded | 2002 |
| Headquarters | Los Angeles, California, United States |
| Key people | Antonio Cowser, CEO |
| Industry | Fashion |
| Products | Clothing |
| Website | http://www.guapowear.com |
Guapo Wear is a Latino clothing company based in Los Angeles Califoria. The clothing line boasts an urban, yet ethnic sense of style for the athletic, confident and street-savvy individual, a style option that until now has been unavailable. Guapo Wear offers T-shirts, jerseys, workman shirts, sweat shirts, hoodies, pants, jackets, caps and beanies.
"Whether the individual dons a beanie or a workman shirt, the end result is a distinctive representation of character, integrity and pride."
"The potential influence of the Latino population on American culture and economics is limitless. There will not be a more perfect time than now to provide an identity for the millions who will help define the new century."
"Latinos are looking for a brand that reflects their own lifestyle. Guapo Wear is perfectly positioned to help fill that void in the marketplace. I've worked with the Latino community to come up with compelling product that captures this emerging trend. I believe we've created something unique that isn't offered anywhere else." --Antonio Cowser (founder).
Antonio “Tony” Cowser's background is a blend of Puerto Rican, African American, and American Indian (Cherokee) descents. As president of Guapo Wear Inc., he engaged the Latino community to help develop a clothing line to connect with that market. Tony conducted grass roots research with East Los Angeles Hispanic residents and representatives, as well as with Latino delegations from UCLA and USC. Tony’s research uncovered the need for unique urban Latino fashions, distinct from the urban African American style. In Spanish, “guapo” means attractive and handsome, as well as rugged or tough. Guapo Wear is a strong, confident, personal affirmation for those who wear it.
“I've worked with the Latino community to come up with compelling, contemporary apparel that captures this emerging trend, and I believe we've created something unique that isn't offered anywhere else,” said Tony.
Relying on his advertising experience and his ability to pull a talented team together, Tony has forged a future for Guapo Wear. Having spent approximately 10 years in advertising, he has been on the ground floor of many product launches and brand-building campaigns. Tony is also familiar with aspects of business development, account management, project management, and public relations.
“Latinos are looking for a brand that reflects their own lifestyle,” continued Tony. “Latinos have been largely overlooked by the fashion world, and there’s a great need out there…Guapo Wear is perfectly positioned to help fill that void in the marketplace.”
Before starting Guapo Wear, Tony worked for Bozell Advertising (now Foote Cone and Belding). In 1999, he relocated to California, where he began working for The Designory Inc. as an account supervisor working on new business development. Now, as President and Founder of Guapo Wear, Tony hopes the line will be to Latinos what Phat Farm and Sean John are to African Americans. Since its launch a few months ago, Guapo Wear is now carried by Workmens at Montebello Town Center as well as by other specialty retailers in Los Angeles.
The Guapo Wear look is less flashy than African American urban styles,” said Tony, “we use clean, neutral colors like white, navy, black, and red for a contemporary urban style that’s more appealing to urban Latinos.” The Guapo Wear line is 70% men’s and 30% women’s fashions. He added, “We use the number 13 in our line to represent empowerment, since Latinos now makeup 13% of the U.S.A. per the most recent census study.
[edit] External link
[edit] References
- Mossa, Larry (May 5, 2005) "Latino Style Clothing A Hit", The Oakland Press
- James, Darryl "Sports Gear Drives Sales at Urban Suburban" Apparelnews.net
- Caballero, Mariana (November 19, 2003) "El Rostro Urbano de la Nueva America", La Opinion
