Haigh's Chocolates

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Haigh's Chocolates sells high quality chocolate products to customers in South Australia, Victoria and New South Wales. The company is based in Adelaide, South Australia and was founded by Alfred E. Haigh in 1915 who set up shop in Adelaide city at the Beehive Corner on Rundle Street. Since then the business has boomed with six chocolate stores located within the Adelaide metropolitan region and a further five located within the Melbourne metropolitan region as well as the first Sydney store established in 2005.

[edit] History

Alfred E. Haigh was born in 1877 in Adelaide, South Australia, which was the location for the very first Haigh’s on Beehive Corner in Rundle Street, an outdoor shopping district. The décor of the shop remains the same as it was since it opened. In the 1950s and the 1960s, Haigh's chocolates were sold in cinemas, delivered by “Tray Girls” and “Tray Boys” who stood in front of the screen serving the chocolates. In the period of time when television took over the cinema in Australia, he ventured to Melbourne to expand his already popular business. Currently, there are six Haigh’s stores in Adelaide, five in Melbourne and one in Sydney.

[edit] Trivia

• The very first Haigh's store opened in Adelaide, near Rundle Mall.
• Haigh's conducts free tours of its Adelaide factory.
• Haigh's main rival is Darrell Lea chocolates. Interestingly, it's Adelaide Central Business District store is directly opposite the Beehive corner Haigh's.

[edit] External link

• Haigh's Chocolates website