Hal Riney
From Wikipedia, the free encyclopedia
Hal Riney (born 1932) is an American advertising executive and founder of Publicis & Hal Riney. Riney was named number 30 on the Advertising Age 100 people of the 20th century. [1] He was inducted into the Advertising Hall of Fame in 2001.
Riney grew up in Longview, Washington.[2] He graduated from the University of Washington in 1954. After serving two years in the United States Army doing public relations in Italy, he joined BBDO San Francisco, moving from the mail room to head art director and finally creative director in 1968. In 1976 he joined Ogilvy & Mather, building their west coast office from scratch. In 1984, Riney created and did voiceover for the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign. After doing notable work for E & J Gallo Winery (including creating the Bartles & Jaymes campaign), Riney resigned the account, but soon won the launch for Saturn Corporation. The agency was sold to Publicis in 1998.[3]
[edit] References
- ^ Hal Riney profile Advertising Age
- ^ Barnett, Chris (May 2002). Publicis & Hal Riney: A Suit Tames Creative Tigers. Graphis
- ^ Elliott, Stuart (May 12, 1998). Gobble, gobble, gobble: Another independent (Riney) is bought by a biggie (Publicis). New York Times
[edit] External links
- Hal Riney at the Internet Movie Database
- Hal Riney profile via Advertising Hall of Fame
