Hammocking

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Hammocking is a technique used by broadcasters whereby an unpopular programme is scheduled between two popular ones in the hope that viewers will watch it. Public-service broadcasters use this as a way of promoting serious but valuable content. A strong show, followed by a weak show which then is followed by a strong show. This is especially used for new shows.

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Categories: Broadcasting stubs | Television programming

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• This page was last modified 17:41, 7 March 2007 by Anonymous user(s) of Wikipedia. Based on work by Wikipedia user(s) Petri Krohn, Brentondoyle, Dangherous and Wetman.
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