Here It Goes Again

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"Here It Goes Again"

Single by OK Go
from the album Oh No
Released	September 25, 2006
Genre	Indie rock
Length	2:59
Label	EMI/Angel
Writer(s)	Damian Kulash Jr.

"Here It Goes Again" is a power pop song by OK Go, and is the fifth single from the album Oh No. It appeared on the American Now 23 CD. The song was also featured on the The Colbert Report and the Scrubs Season 6 opening sequence. It peaked at #38 on the Billboard Hot 100.

[edit] Music Video

The band performs the music video on treadmills.

The music video to this song is an elaborate performance where the band members are dancing on treadmills. Choreographed by Trish Sie and directed by Sie and the band, the video started off on YouTube and , as of March 25, 2007, has been viewed over 14 million times. OK Go performed this music video live at the 2006 MTV Video Music Awards. The video was referenced in a commercial for Cingular Wireless featuring people dancing on supermarket checkout conveyor belts instead of treadmills. OK Go has another unconventional music video, titled A Million Ways. The Nike+iPod commercial that uses the song has a man doing his daily workout while running on a treadmill-like course.

The music video won the 2007 Grammy Award for Best Short Form Music Video and also the 2006 YouTube awards for Most Creative.

[edit] Trivia

The song is used occasionally during Monday Night Football right before it goes to commercial.
Andrew McMahon of Something Corporate and Jack's Mannequin expressed his interest for the video in his blog, saying that it was "fucking genius." [1]
The band's use of treadmills is reminiscent of synchronized trampoline routines performed by Phish at live shows.^{[citation needed]}
It took the band 17 takes to create the video. [2]
This song was featured in the game SSX On Tour and NHL 2007
Big Brother Argentina 2007 made a parody of the video to win the food of the week.