Honest Kitchen
From Wikipedia, the free encyclopedia
The Honest Kitchen manufactures dehydrated Raw pet foods for Dogs and Cats. The products are made in a human food factory in California.
The Honest Kitchen was established in 2002 and is a privately held company. The company's pet-friendly home office is located in San Diego, CA. Since its founding, the company's growth has averaged more than 100% per year. In 2006, The Honest Kitchen donated more than 14% of its net profits to animal welfare, humanitarian and environmental causes. Known as the "Pet Food with Passion and Principles," the Honest Kitchen is not only known for its innovative product line and design, but also for its unique grassroots marketing campaign. The Honest Kitchen has been very successful in boosting brand recognition and online sales utilizing their blog and social networking sites such as Myspace and Dogster.
The company pioneered the development of unique processing and blending methods that result in foods which hydrate to more than 4 times their original weight. The products are popular accompaniments or alternatives to raw, home-cooked and other natural diets and are also used extensively for travel, camping and hiking with pets.
The company's products are sold in 800 stores nationwide and in Canada, as well as some overseas markets including Japan and Singapore. The company has been featured in various news media for its unusual food products for domesticated cats and dogs. The Honest Kitchen has been voted Dog Food Of The Year in Puplife's Annual Awards for two consecutive years.
The Honest Kitchen has an informal Strategic Alliance with Primal Pet Foods, a frozen raw food manufacturer based in San Francisco.
