Hypervalue
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HYPER VALUE (HOLDINGS) LIMITED was incorporated in 1980 by Ken Rogers, the Founder and then Chairman of the Hypervalue Group. It is best known for the discount retail stores that encompass the whole of South Wales, extending into the South West of England and as far away as Southampton.
The retail group started as a market stall held by Ken Rogers which he leased on the Barry Island Pleasure Park around 25 years ago - today, Hypervalue own the pleasure park. Created from comparatively humble beginnings, the nature and extent of the present group of companies is an indication of the nature of the partnership that existed between Ken Rogers and his son Ian, until the former's untimely death on the 15 June 2000.
As current Chairman, Ian Rogers has endeavoured to build upon the foundations laid down by his father and he has been rewarded by the way in which the Company has extended into the present structure of thirty retail stores that constitutes the core activity of the Group.
The company is still actively trading despite all of the rumours that are circulating august 23 2006.
The company announced in October 2006 that many of its stores are to close, a number had been holding "Closing Down" sales for some time.Further announcements about the future of the company are expected in the near future.(Updated 21/10/2006)
[edit] Trivia
- Hyper Value features in the lyrics to the song 'Guns Don't Kill People Rappers Do' by Goldie Lookin' Chain
Current Status
At the end of 2006, 50%of Hypervalue was sold off to a US based company specialising in ailing retail firms: "Hilco" . The company has only one operating store (Pontypridd, formerly the most profitable).Ian Rogers, the original owner and MD , has reportedly sold all he has except 6 stores, which are now operating as "Hyper Extra". Although Hilco claims that new stock is expected, there are signs on the final store that say "Closing Down".
Hypervalue is more than a retail chain in Wales, more of a cultural icon. It symbolized the growth of one man's market stall into a retail empire, many people feel it is a shame that the only remaining Welsh retail chain is now committed to history.