ILoo
From Wikipedia, the free encyclopedia
- The correct title of this article is iLoo. The initial letter is shown capitalized due to technical restrictions.
The iLoo was either a short-lived Microsoft project to develop a Wi-Fi-enabled Internet water closet (toilet) or a hoax perpetuated by a British division within Microsoft. News of the iLoo was widely reported, including by the Associated Press and the Wall Street Journal. Notably, the iLoo was not announced on April Fools Day.
According to news releases, the iLoo was originally planned for summer music festivals in England, following a pattern of other unusual marketing devices such as an Internet-access park bench. However, due to confusion within the company about whether the project was a hoax, the project was quickly cancelled.
Microsoft has denied the existence of the iLoo project. According to some news services, though, Microsoft later retracted the denial, claiming that sources within Microsoft (incorrectly) believed the project to be a hoax.
[edit] External links
- The Wall Street Journal - Microsoft Scratches Plan for Web in Potty
- The Wall Street Journal - The Best of the Worst
- snopes.com - iLoo
- Microsoft iLoo was no hoax – official
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