Talk:International Indian Film Academy Awards
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[edit] Notability?
I'd like to know exactly how notable these IIFA Awards are. I saw the firsrt ever ceremony on TV and I noticed all the performers coming to collect their awards. I'm all for Awards that entail performers personally receiving their awards as this indicates some measure of seriousness on their part, but how exactly are these awards granted? Peer-reviewed by industry professionals (like the Oscars) or popular votes? Ekantik talk 04:15, 29 December 2006 (UTC)
