Kérastase
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Kérastase is a high-end haircare brand belonging to the Professional Products Division of the L'Oréal group.
Established in 1964 when it was launched in France, the Brand has first expanded in Europe, and then worldwide, with its launch in Japan in 1990 and in the United States in 1999. Since its inception, Kérastase has placed technology at the forefront of the beauty industry and each product launch is the result of a cosmetic technological advance developed by La Recherche Avancée L'Oréal.
Kérastase has quickly became the darling of the beauty editors and the must-have beauty item among Hollywood's leading ladies. Prominent mentions touting Kérastase's treatment benefits have appeared in Vogue, InStyle, Elle, Harper's Bazaar, Allure, W and LUCKY. Madonna, Gwyneth Paltrow, Jennifer Lopez, Cameron Diaz, Sarah Jessica Parker, Jennifer Aniston, Debra Messing and Naomi Watts are all known to be devotees of the line.
Since January 2005, Kérastase USA has formed an alliance with Dress for Success, a not-for-profit organization with the mission statement to help low-income women make tailored transitions into the workforce. From suiting women in appropriate interview suits to career development, Dress for Success helps low-income women gain confidence and independence.
Kérastase is distributed to select hair salons only and is a market leader for the haircare segment in several countries.
The head office is located 14, rue Royale, Paris, France.
[edit] Product Ranges
Nutritive
Resistance
Reflection
Specifique (not available in the US)
Soleil
[edit] See also
[edit] External links
- Kérastase USA official website (option to purchase online available Spring 2007)
- Kérastase official website
| L'OREAL GROUP BRANDS (as of 2006) |
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| Professional Products Division |
Consumer Products Division |
Luxury Products Division |
Active Cosmetics Division |
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Kérastase |
L'Oréal Paris |
Biotherm |
Dermablend |
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