Kendall-Jackson
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Kendall-Jackson is the original brand name of a vineyard and winery started by Jess Jackson in California in the 1970s. That label now continues under the umbrella company, Jackson Family Wines, that Jackson later created.
In the 1980s, Kendall-Jackson rejected the California wine industry's trend toward vineyard-specific wine labeling. It ignored the concept of terroir in favor of blending wines from different regions to achieve desired wine characteristics.
Jackson Family Wines is now a large and growing wine empire that owns many successful brands.
Their investments in wine have reached beyond US borders, now owning different wineries throughout the so-called "new world" in wine production. Investments in South America, for example, included wineries in Chile and Argentina, though the Argentine wine branch (Tapiz) was sold to an Argentine family during 2002.
[edit] White Rocket Wine Co.
In late 2006, the Jackson family launched White Rocket Wine Co. in Napa Valley to target the millennial generation of wine drinkers. [1]
[edit] Source
- Robinson, Jancis (Ed.) The Oxford Companion to Wine. Oxford, England: Oxford University Press, second edition, 1999.
