Kismet (chocolate bar)
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Kismet is a Finnish chocolate bar produced by Fazer.
Kismet is a flat, rectangular bar. It is about 15 cm long, 5 cm wide and 1 cm thick. It is divided into four sections that are easy to break from each other. It weighs about 55 g.
Kismet is made of crisp waffle and nougat covered in milk chocolate.
The current advertising slogan for Kismet is "Niin hyvää, ettei sanotuksi saa" ("So good it can't be said"). Advertisements of Kismet bars often feature someone asking someone else exactly how good a Kismet bar is, and the other being unable to reply. Fazer even licensed the comic strip Blondie for a magazine advertisement of Kismet, reproducing a previous Blondie strip but having all the word balloons completely empty.
A previous advertisement campaign was "Jotain uutta sanottavaa" ("Something new to say") where the commercials presented situations where certain lines have gone beyond cliché. For example: Robinson Crusoe and Friday are stranded on a tiny island as old men and the dialogue goes as follows:
- Friday: Robinson! Robinson!
- Robinson: Yes, Friday?
- Friday: Today...
- Both: I think they pick us up. (Robinson says this line very mockingly having heard it countless times for years)
After which Robinson takes a bite of Kismet and the slogan appears on screen
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