KWBF

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KWBF
Image:kwbf.jpg
Little Rock, Arkansas
Branding My42
Channels 42 (UHF) analog,
44 (UHF) digital
Translators KWBF-LP: 47 (UHF, Sheridan, Arkansas)
Affiliations MyNetworkTV
Owner Equity Broadcasting
Founded May 3, 1993
Call letters meaning K Warner Brothers "(The) Frog (former slogan)
Former callsigns KLRA-TV (2001)
KYPX (1998-2001)
KVUT (1993-1998)
Former affiliations PAX (until 2001), The WB (until 2006)
Website www.wb42.com

KWBF, known locally as My 42, is a television station in Little Rock, Arkansas, broadcasting locally on channel 42 as an affiliate of MyNetworkTV. The station is owned by Equity Broadcasting, which also operates repeater station KWBF-LP channel 47 in Sheridan, Arkansas.

After purchasing the license from defunct station KVUT, Paxson Communications began broadcasting on channel 42 on December 1, 1997. The station signed on as KYPX, an affiliate of Paxson's network PAX. In 2001, after Paxson sold the station to Equity, it swapped affiliations with new sister station KKYK-TV (now KKYK-DT) and became an affiliate of The WB.

Recently, the station made headlines when it decided to air The Book of Daniel after the NBC affiliate KARK declined to do so. Because of the controversial nature of the series, the station came under fire for this, and had to hire extra security after threats were made against the station.

In February 2006, News Corporation announced the formation of a new network, MyNetworkTV, one month after UPN and The WB announced they would merge into The CW. On March 30, Equity announced that KWBF would be an affiliate of MyNetworkTV, which launched in early September. KWBF's on-air branding has transitioned to My 42, but this has not yet appeared on its website; Equity has registered the my42lr.com domain, but no new site has appeared as of mid-November 2006.

KWBF's digital station carries its own SDTV signal as channel 42.1, and the SDTV signal of KKYK-DT as channel 42.2.

[edit] Previous Logos

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Broadcast television in the Little Rock-Pine Bluff market  (Nielsen DMA #57)

KETS 2 / KEMV 6 / KETG 9 (PBS/AETN) - KARK 4 (NBC) - KATV 7 (ABC) - KTHV 11 (CBS) - KLRT 16 (FOX) - KVTN 25 / KVTH 26 (Religious Ind./VTN/TLN) - KJLR 28 (TSC) - KKAP 36 (DAY) - KASN 38 (The CW) - KWBF 42 (MNTV) - KKYK-DT 49 / KKYK-CA 20 (RTN) - KLRA 58 (UNI)