Lance Ulanoff
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Lance Ulanoff is currently Editor, Reviews, for PC Magazine. Previously, he spent five years as the editor of PCMag.com, the website of the PC Magazine. He was also with PC Magazine from 1991-1996. He writes a popular, weekly technology column for the Web site.
Ulanoff started his journalism career as a newspaper reporter on Long Island.
In 1996, Ulanoff became the online editor at popular computing magazine, HomePC. Ulanoff used his experience in the industry to launch AskDrPC.com and KidRaves.com while in this position.
Windows Magazine chose Ulanoff as their online version's senior editor in 1998, occasionally writing articles for the site. Winmag.com drew 6 million page views a month, and was the runner-up in the Computer Press Association's "Best Overall Website" category.
After his stint at Windows Magazine, Ulanoff went to Deja.com in August 1999 as producer for the Computing and Consumer Electronics channels. He soon was named senior director for content, on the entire site.
In November 2000, PC Magazine rehired Ulanoff; their website was relaunched in July 2001. It won an ASBPE in 2004, and was runner-up for "Best Web Site" at the 2002 American Business Media's Annual Neal Awards.
