Lightbox (advertising)

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In advertising , a lightbox is an accepted term in the advertising industry for an illuminated point of sale display. Generally, a light box uses fluorescent tubes to illuminate a poster inserted into the light box from either the side or rear, in a similar manner to a photographer's light box.

[edit] External links

• examples of lightbox types

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Categories: Advertising | Marketing | Promotion and marketing communications | Marketing stubs

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• This page was last modified 17:42, 26 February 2007 by Wikipedia user Mipadi. Based on work by Wikipedia user(s) Mjwalshe, SmackBot and Tikiwont.
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