Lucy Does a TV Commercial
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| “Lucy Does a TV Commercial” | |
|---|---|
| I Love Lucy episode | |
| Episode no. | Season 1 Episode 30 |
| Guest stars | Ross Elliott (The Director), Maury Thompson (Script Clerk) |
| Written by | – |
| Original airdate | May 5, 1952 (US) |
| Episode chronology | |
| ← Previous | Next → |
| "The Freezer" | "Publicity Agent" |
"Lucy Does a TV Commercial" is the thirtieth episode of the 1950s television sitcom called I Love Lucy. The episode is considered as one of the notable classics of the series.
Contents |
[edit] Plot
Ricky is given the opportunity to host a television show and receives a telephone call saying that he needs to find a girl to do a commercial spot for one of their sponsors. Lucy overhears this and begs that Ricky allow her to do the commercial. Ricky sternly refuses and asks to hear nothing more of it. When Ricky returns home from his band rehearsal Fred stands by the television set and assists Lucy by asking Ricky to watch the upcoming program. Lucy flips up a sheet that was covering the TV screen and does a mock commercial while inside the set. Ricky goes behind the set and plugs the cord back into its outlet. Lucy is startled as the wiring of the television sets off a minor explosion behind her. Ricky becomes angry when he finds out that Lucy took out each part of the television set piece by piece (rather than sliding the whole chasis out) in order to fit in the box.
The following morning Lucy avoids Ricky. Ricky noticing this behavior asks Fred if he can wait for a telephone call from the girl who was going to do the commercial and tell her what time and studio she needs to be in. As Ricky leaves Lucy goes up to Fred and sneakily says to Fred that she will wait for the telephone call and deliver the message. Once the girl calls she tells her that she is not needed for the commercial. Later that day Lucy goes to the television studio in the place of the original girl. The director explains their sales pitch regarding the "Vitameatavegamin" health tonic to Lucy. What Lucy and the director are unaware of is that the tonic contains 23% alcohol and is not meant to be taken more than once a day. Lucy begins her first take and obviously grimaces as she tastes the tonic. Feeling unsatisfied with the take the director asks Lucy if she could do a few more.
After a couple more takes it appears that Lucy has acquired a taste for the tonic and the alcohol. She begins to take bigger gulps when it comes to the part to taste the product and her speech becomes comically slurred. After several takes and a sequence of incorrect pronunciations of "Vitameatavegamin," it becomes apparent that Lucy is inebriated and the director asks if they could take her back to her dressing room in order to sober her up. When the television show begins Ricky comes out and starts singing a number. Lucy comes from back stage before her cue due to still suffering the effects of the alcohol. She staggers toward Ricky, sways, and waves to the camera. She starts to sing along with Ricky and begins her sales pitch in the middle of his singing. Ricky desperately carries her off the stage after her hilarious actions become very obvious.
[edit] Trivia
- At the beginning of the episode Lucy dresses up as Johnny the Bellhop, the icon of their sponsors Phillip Morris.
- In the episode the Vitameatavegamin bottle is said to have a 23% alcohol content. If examined closely the label reads 11% alcohol.
- During a performance, Ricky asks "Mr. Hatch" to go on with the music. Wilbur Hatch was the musical conductor of the I Love Lucy show.
- Lucille Ball states this episode as one of her personal favorites.[1]
- Vivian Vance does not appear in this episode.
[edit] Quotes
- Lucy: "Do you pop out at parties? Are you unpoopular? Well, the answer to all your troubles is in this bittle lottle!"
- Lucy: "And it's so tasty too. Just like candy!"
- Lucy: "Vitameatavegamin contains vitamins, meat, megetables, and vinerals..."
