Mövenpick
From Wikipedia, the free encyclopedia
Mövenpick is a brand of ice cream of Swiss origin produced by the Nestlé corporation. In April 2003, Nestlé bought the international rights for Mövenpick ice cream, and an independent business unit called Swiss Premium Ice Cream was created. The company headquarters is in Bursins, canton Vaud, Switzerland.
Originally, in the 1960s, Mövenpick ice cream was produced in restaurants only. The plant in Bursins was built in 1972. Mövenpick’s ice cream has a "no artificial additives" policy.
Mövenpick sell their product through five different sales channels: gastronomy, retailing, scooping stations, boutiques and impulse sales. Mövenpick has a large number of "Mövenpick boutiques" in large cities across the globe.
Mövenpick ice cream is now available in more than 30 countries, and is produced in New Zealand, Saudi Arabia, Egypt, Italy and Norway, while the main production site is in Switzerland.
