Mattel

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Mattel Inc.
Type	Public (NYSE: MAT)
Founded	1945
Headquarters	El Segundo, California, USA
Key people	Robert A. Eckert, Chairman and CEO. Kevin M. Farr, CFO.
Industry	Toys and games
Revenue	$5.179 billion USD (2005)
Operating income	$664.529 million USD (2005)
Net income	$417.019 million USD (2005)
Employees	26,000 (2005)
Website	www.mattel.com

Mattel Inc. (NYSE: MAT) is an American toy company and is the largest toy company based on revenue. It produces products including Hot Wheels & Matchbox cars, Barbie dolls, board games, and in the early 1980s, video game consoles. It was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el"). Handler's wife Ruth Handler would later become president, and is credited with establishing the Barbie product line for the company in 1959. Today the Barbie line is responsible for more than 80% of Mattel's profits.

Contents 1 Corporate governance 1.1 Corporate leadership 1.2 Board of directors 2 History 3 Products 3.1 Toys 3.2 Games 4 Trivia 5 External links

[edit] Corporate governance

[edit] Corporate leadership

• Robert A. Eckert, Chairman of the Board, CEO (since May 2000)
• Kevin Farr, CFO
• Neil Slinker President Mattel Brands
• Ellen L. Brothers, President American Girl Brands
• Bryan G. Stockton, Executive VP of International
• Thomas A. Debrowski, Executive VP of World Wide Operations
• Alan Kaye, Senior VP of Human Resource
• Bob Normille, Senior VP, General Counsel and Secretary

[edit] Board of directors

Current members of the board of directors of Mattel Inc. are:

• Eugene Beard
• Michael Dolan
• Robert A. Eckert, Chairman
• Tully Friedman
• Dominic Ng
• Andrea Rich
• Ronald Sargent
• Christopher A. Sinclair
• G. Craig Sullivan
• John Vogelstein
• Kathy White

[edit] History

The company originally produced picture frames and dollhouse accessories from picture frame scraps. With the success of their dollhouse accessories, the company turned its attention to toys. The company became publicly owned in 1960.

Mattel was the original sponsor of Matty's Funday Funnies from 1959-1962.

Throughout the 1960s Mattel diversified its lineup by purchasing smaller toy companies that produced unrelated toy product lines. In 1966 Mattel purchased a small manufacturer of low-quality plastic lunchboxes. Mattel began exploring ideas for using this company's processes to make new products out of formed plastic. An employee noted that Matchbox was producing a line of die-cast cars, but that these cars' wheels didn't roll well. Mattel created a competing line of small toy cars using superior bearings that enabled the new cars to roll further. They paired this advantage with formed plastic technology from the acquired company that allowed Mattel to develop innovative chassis that excited their target market, boys. This resulted in the very successful Hot Wheels line.

An independent audit of Mattel, released on November 3, 1975, revealed that company officials had fabricated press releases and financial information to "maintain the appearance of continued corporate growth." In 1999, the ill-advised purchase of a major software publisher, TLC, for $3.6 billion dollars led to the CEO, Jill Barad, being ousted (See Brøderbund.)

In 1987 Mattel distributed the NES in Europe, as Nintendo at that time did not have a European office. The early European versions of the NES were called the Mattel Version, while later versions distributed by Nintendo were called the NES Version. The only difference between the two was "Mattel" or "NES" branding under Nintendo Entertainment System plaque on the face of the console.

Between 1986 and 1990, Mattel was also responsible for marketing NES products in Canada, producing bilingual packages and co-branding them. However, many gray market American packages were also sold in Canada, resulting in Mattel taking Nintendo to court. Nintendo eventually took over sole distribution of for North America.

In 1993, Mattel merged with the Fisher-Price toy company. In 1996, Mattel purchased Tyco Toys, which was the third largest toy manufacturer at the time.

In 2006, Mattel purchased Radica USA, an electronic toy manufacturer.

Mattel serves as the parent company for American Girl (formerly Pleasant Company), Radica USA, and Fisher-Price. Currently, it is headquartered in El Segundo, California.

[edit] Products

[edit] Toys

• American Girl
• Barbie and Ken dolls
• Batman
• Big Jim
• Cabbage Patch Kids (1994-2000)
• Computer Warriors (1989-1990)
• Chatty Cathy (1959-1965, 1969-1971, 1998, 2001)
• Diva Starz
• Fisher-Price
• Food Fighters
• Hot Wheels
• Justice League Unlimited
• Liddle Kiddles
• M-16A2 (1973)
• Masters of the Universe action figures
• Magic 8 Ball
• Major Matt Mason (1966 - 1970)
• Matchbox
• Max Steel
• My Child Dolls (1986-1988)
• My Scene Dolls
• Naruto
• Pixel Chix
• Pixar's Cars Diecast Line
• Polly Pocket
• Popples plush toys
• Pound Puppies
• Rock 'Em Sock 'Em Robots (1966)
• Secret Wars (1984-1985)
• See 'n Say
• She-Ra: Princess of Power
• Strange Change Machine (1968)
• Superman
• Toss Across
• Upsy Downsy
• Tyco R/C
• Vertibird

[edit] Games

• Cinq-O
• MAD GAB
• Radica USA
• Othello (Reversi)
• Scene It?
• Sonar Sub Hunt
• UNO
• Scrabble
• Pictionary

[edit] Trivia

• The Barbie and Ken dolls are named after the Handler children in 1959.
• Up until at least 2004, the Mattel logo was displayed inside a white box in advertisements.
• In Back to the Future Part II and Back to the Future Part III Mattel has supposedly built hovering skateboards called Hoverboards by the year 2015.
• In the movie Toy Story, T Rex (Rex), asks Buzz Lightyear where he is from. He replies, saying he is from star command, and Rex replies saying, "Oh. Well I'm from Mattel!"

[edit] External links

• American Girl
• Mattel
• Fisher-Price
• Hot Wheels
• NicholsCapGuns.com The largest cap gun website which also features Mattel cap guns.
• SonarSubHunt.com The Sonar Sub Hunt Web Page.
• barbie.com
• radicagames
• The Action Figure Archive: Mattel