Max's of Manila
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Max's of Manila, popularly known as Max's Restaurant is a Philippine-based restaurant chain. It's specialty is the Max Fried Chicken, cooked in a distinct way and differentiate's itself from the starch laden fast food alternative. Aside from the fried chicken, the restaurant also offers standard Filipino dishes such as Kare-Kare, Sinigang, Crispy Pata, Dinuguan, and Lechon Kawali.
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[edit] History
In 1945, after World War II, American occupation troops stationed in Quezon City, Philippines were befriended by Maximo Gimenez, a Stanford-educated teacher. A few came to his nearby house for a drink or two, until they insisted that they pay for their drinks.
Maximo decided to open a cafe which served chicken, steak and drinks. He was joined by Mercedes his wife, and Felipa, his sister-in-law. His niece Ruby managed the kitchen, joined by her husband Claro. Ruby concocted a special recipe for chicken that was adored by the G.I.s., and they kept coming back for more. Soon enough, the Filipino public heard about the delicious chicken -- tender, juicy, and crispy -- and they came too!
Encouraged by her mother to expand the menu and serve more Filipino food, Ruby set up the Baclaran branch along Roxas Boulevard in Paranaque. It was decided that the restaurant would be named "Max's" which was Maximo's nickname.
[edit] Locations
Max's of Manila currently has five locations in California (Glendale, Sacramento, San Francisco, South San Francisco, Vallejo, and West Covina), one open in Hawaii (Waipahu), and 100 locations in the Philippines.
[edit] Commercials
To promote its products and services, the company has popular Filipino hearthrob Piolo Pascual and fast-rising sweetheart Isabel Oli. The reataurant is popular for its "Sarap to the bones" campaign.
[edit] External links
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