Maxis Communications

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Maxis Communications Bhd

Type	Public (Bursa Malaysia:MAXIS)
Founded	established 1993, publicly listed 2002
Headquarters	Headquartered in Maxis Tower,Kuala Lumpur, Malaysia
Key people	Dato’ Jamaludin Bin Ibrahim (CEO) Edward Ying Siew Heng (COO)
Industry	Telecommunication
Products	Telecommunication Services Wireless/Mobile Services
Revenue	6.37 billion MYR 2005
Employees	2200+
Slogan	"Nil"
Website	http://www.maxis.com.my

Maxis Communications Berhad is a mobile phone service provider based in Malaysia. It was started in the year 1995. It uses the dialling prefix identifier of "012", "0142" and "017". Their mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005, the 2100 MHz UMTS band.

1 Products and Services
2 Corporate History
3 Majority Shareholders
4 Maxis 3G
5 Competitors
6 Related Articles
7 External links

[edit] Products and Services

Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, global roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and as of early 2005, 3G services to both pre-paid and subscription customers.

For business customers, Maxis offer VSAT services (satellite based communications) and Blackberry based mobile services besides regular services.

Maxis also provides an online Music store for its customers to download multimedia content.

Maxis' most popular service is its prepaid brand that currently serves 6.3 million customers in Malaysia. They are currently heavily promoting a new IDD 132 service, which offers discounted calls to landlines in selected countries, at a rate of 20 sen (roughly 6 US cents) per minute which is, at certain times for many subscribers, even cheaper than a local call.

Maxis is currently involved in a price war with its competitors (particularly DiGi) in the pre-paid SIM market which has driven its Hotlink starter pack prices down to RM 6 (about USD$1.2).

There are many celebrities had agreed as Maxis Spokesperson.They are big names such as Siti Nurhaliza, all the Akademi Fantasia's stars, and many more.

[edit] Corporate History

In 2002, Maxis purchased Timecel, a rival mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. Now, subscribers can choose between the two. In 1999, Maxis introduced the popular pre-paid brand "Hotlink", which currently has 6.3 Million customers.

[edit] Majority Shareholders

Maxis Communications is part of Ananda Krishnan's business empire. In 1996, the company launched Malaysia's first two satellites; MEASAT 1, 2 and 3. A fourth satellite, MEASAT 1R, is currently under construction.

[edit] Maxis 3G

Maxis officially launched its 3G service on 1st July 2005 (the 3G datacard service was soft-launched earlier in February 2005). The 3G service is avaialble in selected regions of the country since nationwide coverage does not make economic sense (due to the high CAPEX involved). The main coverage areas are :
a) Klang Valley (including large part of Kuala Lumpur & Selangor) - the initial launch in July 2005
b) Penang - Dec 2005
c) Johor Bahru - Jan 2006
d) Kuantan - Sept 2006

Maxis appears to be adopting a "thick coverage" strategy for 3G. This means 3G service will be rolled out only in areas where data traffic is heavy, or with strategic importance (example, Putrajaya which is the government's admin centre). The rest of the country will be served by 2.5G (GPRS; nationwide coverage) which is progressively being upgraded to 2.75G (EDGE or E-GPRS).

The key "shouting points" for Maxis 3G appear to be :
a) video call & videomail
b) packet-switched video streaming services (including live channels, video-on-demand & video clip downloads)
c) Traffic Check (Maxis claims to have 50 video cameras installed around Klang Valley, Penang & Johor Bahru)
d) Full-track music download
e) 3G datacard

In Sept 2006, Maxis launched 3.5G (HSDPA) as part of the "wireless broadband modem" service which is targeted at "mass market consumer/home" users (instead of business or corporate). Maxis is progressively upgrading its entire 3G network to 3.5G capability. As of Dec 2006, the entire Penang island, and part of Klang Valley/JB/Kuantan are already 3.5G-capable.