Talk:Media market
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[edit] "Television" section
[edit] Trademark bug
I removed the little superscript circled R. This trademark (service mark?) bug is ugly and distracting, and misleads readers by suggesting there are legal reasons to use the bug, even when the text in question does not promote a product or service of someone other than the registrant.
[edit] DMA size
I found
- The size of a DMA is determined by the number of television households (homes with a TV) contained within that area, and the percentage of the area's population in relation to the entire U.S..
Until (at least) just before you reach the comma, the most reasonable expectation is that the sentence describes how they make the decision about which counties to include within the boundaries of the DMA.
Presumably it is supposed to express how "size" is defined or measured, once the boundaries have been set.
Suppose
- DMA Alpha has 300,000 TV households, an average household size of 3, and 3 million population (call it 1% of US population).
- DMA Beta, bigger but with identical demographics, has 600,000 TV households, an average household size of 3, and 6 million population (2%).
What are their sizes?
- Multiplying the two produces Alpha = 3000, Beta = 12000, and the strangeness of that would be reflected in the units that are implicit.
- Dividing them gives Alpha = 30 million and Beta = 30 million.
Neither of these is likely to be useful for anything, let along approximating "size". The 'graph is not ready for prime time, and i've moved it here into the ICU (you should excuse the mixed metaphor):
- The size of a DMA is determined by the number of television households (homes with a TV) contained within that area, and the percentage of the area's population in relation to the entire U.S.. These figures are then used to determine Nielsen ratings for specific television shows and stations.
--Jerzyยทt 19:05, 26 May 2005 (UTC)
[edit] Lincoln market
The Lincoln / Hastings / Kearney market shares one station: KOLN/KGIN. I suggest that the Lincoln and the Kearney area be split into 2 markets. Who else thinks so? CoolKatt number 99999 03:44, 13 June 2006 (UTC)
