Talk:Media monitoring service
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[edit] Article title
In creating this article I googled for various names I considered for the article. Although I had a personal preference for cutting agency or clipping agency etc, it was clear that media monitoring has by far the widest usage. And it makes sense these days, I guess...where I suspect most agencies no longer even own a pair of scissors. --[[User:Bodnotbod|bodnotbod ยป .....TALKQuietly)]] 15:17, Sep 25, 2004 (UTC)
- That is correct. I am writing this at my desk in a media monitoring agency and I can confirm that although we do own plenty of pairs of scissors, we barely use them anymore. Thermaland 15:09, 12 January 2007 (UTC)
[edit] Correctly called 'media monitoring'
You are absolutely right, in that rarely do clipping services call themselves just that. The reason is that most of them offer a variety of services, ranging from the traditional media monitoring to analysis and reporting. That is usually termed under 'Media Intelligence'. The problem with the name is that people outside the industry will not understand what it means, which is why terms like 'press cutting'and 'clippings' are still being used today to describe media intelligence services.
[edit] External links
There appears to have been a bit of an editing war regarding external links. However it wasn't discussed on this page and I don't have the patience to go through the successive versions. What is the policy regarding links to businesses? I say there is no need for any in this case. (I should declare an interest as I actually work in a MMA - in production, not marketing! - but I don't particularly want to spam on behalf of my employers.) Thermaland 15:13, 12 January 2007 (UTC)
